Ecommerce SEO

Hiring an SEO agency for ecommerce is an important investment for your business. We understand that you need more than just a few optimized product descriptions and schema markup. You need a comprehensive approach to ecommerce search engine optimization and a strategy that sets you up for long-term success.

Sure Oak is a full-service SEO agency. We take a holistic approach to ecommerce SEO and make improvements wherever they’re needed. We’re here to help your business win qualified search traffic that converts.

When you work with us, your business goals become our business goals. Our ecommerce SEO services aren’t one-size-fits-all. We tailor each recommendation to your industry and goals. And because everyone in our ecommerce SEO agency specializes in digital marketing, we’ll use our proven strategies to help your business increase revenue. You’ll also receive monthly reports to see how well you’re achieving your KPIs.

Ecommerce SEO services are similar to standard SEO. The base of both strategies are the same. They include keyword research, on-page optimization, link building services, technical SEO, and other ranking factors. But there are some unique challenges you’ll face as an ecommerce business.

One of the main differences between ecommerce sites and other websites is the size. Most ecommerce sites have different webpages for each of their products. This means that there could be hundreds of pages to optimize, which can impact your budget and timing. We’ll work with you to prioritize the most important pages for your business so you can start to see a ROI even as we work through the rest of your website.

The team at Sure Oak also takes a specialized approach to keyword research for our ecommerce clients. There is fierce competition for ecommerce keywords. Instead of wasting time and resources trying to rank on page one for a couple head keywords, we do deep keyword research to find long-tail opportunities that will bring qualified organic traffic to your ecommerce site.

The final piece of the strategic puzzle for ecommerce websites is getting users to convert. A lot of other digital agencies can improve your site’s ranking, but that doesn’t matter if you don’t see the number of buyers increase along with it. Our ecommerce SEO services include conversion rate optimization.

With conversion rate optimization, we’ll look at how to use content strategy to optimize your site for all parts of the sales funnel, target highly specific key terms, and even tweak your UX design to clear the way for users to make a purchase.

While a deep SEO analysis of your ecommerce store will provide a solid jumping off point, it won’t set you up for long-term success. There are over 200 ranking factors within Google, and these factors are always changing!

We developed the Sure Oak SEO Game Plan to light the way through the fog of SEO uncertainties. Let us lead your site to higher rankings, more traffic, better conversion rates.

The Game Plan is a year-long strategy that we tailor specifically for your business. It focuses on three pillars of successful SEO: content strategy, on-site SEO, and off-site SEO. Not only do we do deep initial research to create your personalized Game Plan, but we also check in throughout the year to find other opportunities and build off improvements. You’ll be amazed to see how much your site can improve if you take time to set yourself up for success.

Each website has unique strengths and opportunities, but there are several common ecommerce SEO issues businesses make. Some of the most common issues include slow page speed, thin content, missed keyword optimization opportunities, keyword stuffing, no sitemaps, no schema markup, non-optimized internal linking, and having a spammy backlink profile.

Here are some of the SEO issues we commonly find on ecommerce sites:

Slow Page Speed: Page speed, how quickly pages on your website load, directly affects your ranking in Google search results. A good page load speed is fewer than three seconds. Using many images or having large page sizes can slow down your website’s loading time.

Thin Content: Product descriptions, meta descriptions, page titles, and calls to action are all types of content on your page. You need to use enough content that users and search engines alike will understand the purpose of your page. Using too little content means that you don’t have many keywords to rank for.

Not Optimizing Product Descriptions: We often see product descriptions that only use the specific name of the item, not the type of product it is. Most people aren’t searching for your branded items, they’re searching for general terms. We make sure that relevant keywords are included in every product listing.

Keyword Stuffing: Using too many keywords can be just as damaging to your rankings as using too few. Stuffing keywords into product descriptions creates a bad user experience. We’ll help you use keywords naturally in ways that add value to the user.

No Sitemaps: At a basic level, a sitemap guides search engines through the content on a website. It helps show how pages on your site relate to each other. This helps Google understand the purpose of your site, letting it know when it should surface your website on the search results page.

No Schema Markup: A schema markup creates a rich snippet. Rich snippets are enhanced descriptions of web pages that you often see on Google search results pages. Not including schema markup is a missed opportunity to add context and value to your site.

Non-Optimized Internal Linking: Internal links are links from your website that point to another page on your site. They’re a powerful tool that is often overlooked. An optimized internal linking plan will help Google understand how the pages on your website are connected to each other.

Spammy Backlink Profile: Backlinks from spammy websites can hurt your overall search performance. We catch toxic links in our audits and remove them in order to improve your site’s trustworthiness.

Optimizing your ecommerce website is a long-term investment. While the majority of our clients start to see results within 60-90 days of implementing ecommerce SEO strategies, it can take several months before you see the total benefits.

How quickly you’ll see results depends on several different factors, including your industry and your search competitors. The quality of your website also plays a huge part in how soon you’ll start to rank for desired terms.

When you choose to optimize your ecommerce site, you’re playing the long game. While it may take some time for your site to achieve its full ranking power, you’ll see a steady growth in organic traffic, leads, and conversions.