EdTech & e-Learning SEO Services
There are thousands of e-learning platforms. Without the right e-learning SEO strategy, your company will struggle to stand out from your competitors. Learn how our e-learning SEO company can help you reach new users and students, improve brand awareness, and win in search.
Sure Oak Education SEO Services
Your students expect your online learning platform to have a robust presence. Your website, social media accounts, and paid digital advertising campaigns should all work together. If you’re not using e-learning SEO to optimize your web presence, you’re missing out on an incredible opportunity. Our e-learning SEO company has the expertise to help your company spread learning to a much wider audience. Don’t underestimate the power of e-learning digital marketing. Sure Oak is dedicated to your success and understands the value of education. By working together, we will bring our proven approach and battle-tested strategies to your e-learning company to share your classes with as many new students as possible
Who Do We Work With?
Sure Oak specializes in all types of e-learning platforms. We’ve helped educational websites who offer work safety trainings, technical education courses, professional certifications, and many more. We’ve flexed our approach and created customized SEO strategies to achieve goals like more organic visits, improved course enrollments, new course promotion, and other opportunities for students to get the education and training they need.
Whether your target market is adult learners hoping to make a career change, professionals who require continuing education, or students of all ages, our SEO techniques are proven to work.
Custom SEO Strategy & Reporting
No two e-learning platforms are the same. The strategies that work best for an online continuing education website aren’t the best for an education technology company. Plus, e-learning SEO differs from traditional SEO used by businesses. It takes a lot more work than just following the same old best practices that have been around for years.
Our SEO agency for education has over 20 years of experience helping educational websites of all kinds. We create a fully customized SEO strategy for each client using our SEO Game Plan approach. This holistic approach identifies factors that will have the biggest impact on your website, and low-hanging fruit opportunities to improve results quickly. And with monthly reporting, you’ll see how our SEO strategies are affecting your rankings, organic traffic, and conversion rates.
Keyword Research & Analysis
Potential new users are searching for terms related to your e-learning platform every day. If your website isn’t appearing in those searches, your competitors’ sites are. Our e-learning SEO company uses advanced keyword research services as part of our proprietary approach to keyword analysis. We pour over thousands of keywords related to online learning, aiming to identify relevant, low-competition keywords across every stage of the sales funnel.
Once the keywords are identified, we group them. This is where our secret sauce comes in. Keyword grouping, sometimes called keyword clustering, identifies unique combinations of keywords with search volume that can be leveraged to help you improve your visibility and achieve your goals.
Content Development & Optimization
After we identify and target the optimal SEO keywords for e-learning, we’ll work through content development and optimization. Writing content for SEO is more complicated than it sounds. Our content marketers will identify gaps in your web content. We may recommend creating new pages, writing blog posts, or fleshing out existing content to add keyword density or new paragraphs to level the playing field with an online competitor who is ranking higher. Then our e-learning content writers will weave targeted keywords into content in a way that is both natural for readers and optimized for search engines.
The goal of optimizing content is to help you appear on the first page of SERPs for terms that are relevant to your educational website or e-learning platform. By giving potential students valuable content, you’ll build a relationship with your target audience and improve your brand visibility.
Technical SEO Audits
There are hundreds of ranking factors that affect how well your e-learning platform performs in search. Our e-learning SEO company will execute a comprehensive technical SEO audit of your website to give us a detailed picture of its health. We will take a look at your page speed, meta descriptions, title tags, on-page content, alt text, and other technical ranking factors. Our team will identify any opportunities for improvement and fix any issues.
SEO analysis is complicated, and the search algorithm is always changing. With some many moving parts to keep track of, technical SEO audits can be too challenging for someone new to SEO. Partnering with us will ensure that you have trained eyes on your website.
Strategic Link Building Campaigns
Link building is a pillar of any robust e-learning SEO strategy. When other websites link back to your educational website, these links send signals to Google about your website’s relevancy, authority, and trustworthiness. The higher quality a link is, the more ranking power it sends back to your site.
Link building is Sure Oak’s specialty. Our e-learning SEO company has spent decades building relationships with webmasters, bloggers, influencers, and thought leaders in education. We call upon these relationships to earn the types of links for our clients that they won’t be able to get anywhere else.
SEO for Educational Websites & E-Learning Organizations
The internet has made sharing information so much easier. People can access millions of e-learning platforms and educational websites with the tap of their fingers. They can even take a work training course or get a professional certification online. But with thousands of digital learning options, it’s more challenging than ever to stand out from the noise.
Your potential students are searching for you. The right e-learning SEO strategy will optimize your educational website so they find you. At Sure Oak, we specialize in SEO strategy for educational websites and e-learning platforms. We’ll help you connect with users who can benefit from your resources.
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Promote Online Courses and Programs
The popularity of e-learning and distance learning continues to grow. Adult learners are heading to Google to search for courses that interest them. By optimizing your website, you’ll have a better chance of appearing in those searches. Our team can target specific keywords for e-learning in order to capture your audience at all stages of the sales funnel. We’ll comb through several thousand SEO keywords for education to find the ones that will help potential students find your online courses when they’re ready to sign up.
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Increase Admissions, Enrollments, & Signups
A customized e-learning SEO strategy is necessary if you want to boost organic traffic to your educational website. Our SEO company for education will work with you to set achievable goals and grow the number of students enrolled in your online classes. Whether you’re looking to build awareness or boost admissions, our team has solutions that will work for you.
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Integrate with Other E-Learning Marketing Efforts
SEO is an important marketing channel, especially for e-learning platforms. But e-learning SEO is just one part of a broader digital marketing ecosystem. The SEO services we offer are designed to integrate with your existing marketing efforts. We’ll collaborate with your team to turn your educational website into a powerful growth channel that supports everything from email marketing to social media campaigns.
What Can You Expect From Sure Oak?
When you invest in SEO services for your e-learning company, you deserve the best. With Sure Oak, you’ll have a true partner who understands the complicated world of e-learning SEO. From our first discovery call through strategy implementation and reporting, you’ll have the full support of our expertise on your side.
Over 20 Years of SEO Experience
Sure Oak has been in the SEO industry for over 20 years. We’ve been around since SEO was new, and our e-learning SEO company has set the standard for incredible results ever since. We’ve developed countless strategies for SEO for education websites that are proven to increase rankings, traffic, and conversions. The experience we’ve earned is battle-tested, and we’ll get you the results you want.
We’ll Integrate With Your Other Marketing Efforts
SaaS SEO services are designed to support existing marketing efforts. Our SaaS SEO consultants will optimize your website to create a powerful growth channel. SEO is just one part of an effective marketing ecosystem, and with our strategies, your website will support PPC campaigns, content marketing, and email marketing.
We Can Help With More Than SEO
Sure Oak offers a lot more than SaaS SEO services. If you need help with content creation, web design, or paid search marketing, we can help. Our SEO consultants will talk with you about your specific goals and guide you to services that can help support your marketing efforts.
You’re Not A Client, You’re Our Partner
From the moment you decide to partner with our SaaS SEO company, your business goals become our goals. We’ll seamlessly integrate with your team, giving you the same kind of support that you would expect from an in-house agency. Whether you’re looking to grow your MQLs, PQLs, MRR or anything in between, we’ll help you do it.
Edtech and E-Learning FAQs
SEO is a combination of techniques used by digital marketers to increase organic web traffic — users who click on your site from a search engine’s results pages (SERPs). It’s the process of refining specific aspects of a website, like the headers on each page, so that a website appears in relevant searches.
Google looks at specific criteria, called ranking factors, to determine rankings for every page for a specific search query — the words users type in their search bar. Leveraging those ranking factors to make your pages rank as high as possible in the SERPs is the foundation of SEO.
E-learning SEO is the process of using search engine optimization strategies to help educational websites, e-learning platforms, edtech companies, distance learning, and other online education resources rank highly in SERPs. While the goals of using SEO to market e-learning businesses may be different from other industries, the strategies are similar. Optimizing technical ranking factors, developing a content strategy, and link building can go a long way to improve online signups, organic traffic, brand awareness, and other targets set by your organization.
The cost of SEO for education websites will vary depending on several different factors. If you’re interested in partnering with our e-learning SEO company, contact us for a free strategy session.
We’ll talk with you about your goals and answer any questions you have about SEO strategy for education websites. Our team will guide you to the services that make the most sense for what you hope to achieve and your budget. As a full-service digital marketing agency, we can support whatever you need.
Yes, Sure Oak is a full-service digital agency. We’re equipped to provide all types of e-learning digital marketing services. Our e-learning SEO company has helped education platforms with content marketing, PPC advertising, website design, conversion rate optimization (CRO), and a full range of other SEO services.
Everyone on our team is an expert in SEO. From our e-learning content writers to our link building specialists, SEO is our passion. Because we take a holistic approach to creating education SEO strategies, we understand the importance of supporting quality SEO with other marketing efforts. If you’re interested in other digital marketing services, or if you’re not sure which ones are best for your online education platform, just ask. We’ll talk with your e-learning company about your goals and guide you toward the options that will best help you achieve them.