What is a White Label PPC Agency and Do You Need One?

A white-label PPC agency creates pay-per-click (PPC) advertising campaigns for businesses that want to leverage this efficient and cost-effective marketing method to reach their target audience. PPC can get you fast results and should be used hand-in-hand with a longer SEO strategy for the best outcome possible. 

This guide will help cover the benefits of using such an agency and help you make an informed decision when you choose one. 

Examine Your Why – Benefits of Outsourcing Your PPC Programs

Unless digital advertising is your primary business operation, PPC takes valuable time you could spend investing in your company — creating better products or services or dealing directly with your customers. Outsourcing your PPC efforts frees you up to focus on other high-value tasks while you let the experts take care of your PPC. 

 Experts in Pay-Per-Click Advertising

Just as you’re an expert in your field, PPC outsourcing agencies are experts in theirs. They have established strategies for maximizing return on investment (ROI) so you get the most out of your advertising budget. 

A digital agency will understand the best ways to do keyword research, ad creation, bid management, and performance analysis. This lets them craft effective ad campaigns quickly. If you don’t have this expertise, you’ll likely overspend on poorly optimized ads that won’t reach your target audience. 

A white-label pay-per-click agency also stays updated on the latest trends and algorithm changes, so your campaigns will stay competitive regardless of the latest Google roll-outs. Professionals who work with ad platforms like Google Ads and Bing Ads can streamline the process. They do this every day, so they know what works. They follow best practices to drive qualified traffic and conversions. 

Saves You Time

Outsourcing PPC management frees time you can spend working on core activities and strategic growth. PPC ad campaigns demand a lot of upfront time, creating appealing ads and doing keyword research — not to mention just figuring out how it all works. 

But your work isn’t over after you’ve created a great campaign. Once you launch a PPC campaign, you must continuously monitor it to make bid adjustments and analyze its performance.

You’ll need to make a significant investment of both time and resources for optimal results. If you outsource PPC to a white label Google Ads agency, you’ll free up your time to concentrate on what you do best—whether that’s product development, customer service, or scaling operations. 

Costs

If you’re trying to advertise on a low budget, the DIY approach can seem like the best route. However, while you can create an ad on your own, that doesn’t mean it’ll be effective. PPC experts know how to efficiently manage your cost-per-click (CPC). 

Showing your ad to the wrong audience can result in an expensive campaign that doesn’t convert to sales. An effective marketing agency will target your ad spend to the right audience while using the right keywords. You won’t waste your budget on ineffective campaigns. 

By doing it right the first time, they prevent costly mistakes that come with inexperience. This saves you from investing additional money to fix errors and re-run campaigns. 

If you know you can’t DIY and are considering hiring a full-time PPC specialist, you’re looking at significant expenses with salaries, benefits, and training costs. Outsourcing to a PPC agency gives you access to a team of experienced professionals at a fraction of the cost of a full-time employee. 

Scalability and Flexibility

In today’s economy, it’s tough to predict what your needs will be in the near future. Your business may take off or get hit hard by unexpected market forces. Outsourcing PPC lets you be flexible and agile.

An agency gives you access to a highly skilled team of specialists who can adjust your campaigns based on your business needs and market conditions. You can ramp up efforts during peak seasons or scale back during slower periods. You won’t have to add employees or, even worse, lay them off.  

You’ll also have flexibility in budgeting. You can easily change how you allocate funds based on performance and your business priorities. This can be more challenging with an in-house team, which can be limited by fixed resources and slower response times. 

Continuous Analytics and Conversion Tracking

You’ll get the best results out of your PPC ads by carefully tracking analytics and key performance indicators (KPIs). For a newcomer, the amount of data tools like Google Analytics delivers can be confusing and overwhelming. 

A white-label PPC agency knows what every data point means, if it’s important, and how to improve it. They can provide valuable insights without the hassle of deciphering complex data. 

PPC agencies monitor KPIs such as click-through rates (CTR), cost-per-conversion, and return on ad spend (ROAS). By continuously analyzing these metrics, they can optimize your campaigns in real-time, promptly identifying and addressing any issues. As soon as they notice less-than-stellar performance, they can make adjustments. This expert oversight guarantees your advertising efforts align with your business goals. 

Having dedicated professionals manage conversion tracking means they can accurately attribute which ads drive sales or leads. This data lets you make informed decisions about where to spend your ad money. Without specialized knowledge and tools, you’ll be flying blind when trying to create effective ads. 

Better Results

Ultimately, the best reason to outsource PPC management is because you’ll get better results. PPC agencies implement the latest best practices that result in higher click-through rates, lower cost-per-click, and better overall ROI. 

They use strategies that will lead to the highest-performing ads, such as A/B testing and detailed performance analysis. Based on the result, they’ll fine-tune your campaigns to drive more qualified traffic and conversions. By leveraging their experience and resources, marketing agencies deliver superior results. 

Qualifications to Look for in a White Label PPC Agency

As with every other industry, there are good and bad white-label PPC agencies. Before committing to one, research to find out if they’re a good fit for you. You can check their website and online reviews, but don’t be afraid to contact them personally. You’ll need to be able to communicate with them to work together, so look for an agency you click with. Here’s how to choose a PPC consultant agency: 

Transparent Pricing

Although pricing shouldn’t be your only concern, it probably ranks high. You don’t necessarily want to go with the cheapest agency — for the same reasons you don’t want to do it yourself — but you want to know what you’re paying for. 

Transparent pricing is what to look for in white-label PPC services. A clear, upfront pricing structure lets you understand exactly what you’re getting. You don’t want to be hit with hidden fees and unexpected costs. 

Transparent pricing allows you to budget more effectively and make informed decisions about your advertising spend. Truly professional PPC agencies are honest and upfront about how much a campaign will cost and exactly where they’ll spend the money. When you know how the money is being used, including for Google paid search or management fees, you’re more likely to feel confident in the agency’s ability to manage your PPC. 

You shouldn’t be afraid to spend more for a better PPC agency because they’ll help your bottom line. But you should be able to understand where that money is going. 

Dedicated Account Managers

Ask the agencies you interview if they have a dedicated account manager who’ll be handling your ads.  You don’t want to have to update someone new every time you contact the agency. A dedicated manager serves as your primary point of contact, so you’ll get personalized attention and tailored strategies to meet your specific business goals. 

With one primary contact at the agency, you’ll have consistent communication with someone who understands your needs and preferences. 

You can build a mutually trusting relationship as you continue to work together, and you’ll know who to call if you have a question or problem. Don’t settle for working with whoever happens to read your email or answer your call. Find an agency that wants to get to know you personally.

Availability

As a business owner, you know you have to prioritize customer satisfaction if you want to stay in business. Choose an agency that’s responsive and easy to contact. If you’re having difficulty connecting with a real person during the interview phase, that doesn’t bode well for how you’ll be treated as a client. 

You don’t necessarily have to have 24/7 support, particularly if you’re working with a smaller agency, but you should look for one that quickly responds during business hours. White-label PPC agencies should give you timely updates and help whenever needed so you can trust in their reliability and integrity. 

Responsive agencies with strong support systems can also more quickly adapt to changes in your campaign performance or digital ads and provide more effective PPC campaigns.

Transparent Reporting

The appeal of PPC ads is that you can target them so specifically and track multiple performance metrics. This data-driven approach gives you the granular information you need to make minor adjustments for a big impact. 

However, to understand this data, you’ll need to work with an agency that provides transparent reporting. You don’t have to be an expert to understand your campaign performance. An agency that provides honest, detailed reports will help you see both successes and areas where your ads need to improve. This transparency is especially important when the results aren’t positive because you need the information to make changes for a better outcome. 

Referrals

Most white-label PPC agencies will have reviews on their websites from satisfied clients. While these can be helpful, look into third-party review sites for more impartial reviews. The experiences of previous clients will highlight the agency’s strengths and potential weaknesses. 

Pay attention to the reviews that mention qualities most important to you, whether it’s personal service or high performance. You can also ask people in your industry for referrals. People who have used the agency can provide specific examples of their effectiveness, communication style, and results. Ask about how the agency handled challenges and their level of transparency and accountability. 

Both reviews and referrals help verify the agency’s credibility and track record so you can be sure you’re working with a proven, reputable firm. By thoroughly vetting potential PPC partners, you minimize risks and increase the likelihood of selecting a digital marketing agency that’s a good fit for your business. 

Customized Programs for each Client

When you’re talking with agencies, ask about customized solutions. Many aspects of a PPC ad campaign can be standardized, but a personalized campaign will deliver the best results. 

No PPC strategy is one-size-fits-all. Every business has unique goals, target audiences, and competition that needs tailored approaches to an optimal campaign. A company that provides customized programs takes the time to understand your needs, industry, and objectives and then creates a strategy that works with your business goals. 

This personalized approach helps you reach the right audience and drive conversions. Customized solutions also allow for flexibility, so you can make on-the-fly adjustments based on real-time data. 

Use a White Label PPC Agency You Can Trust

Sure Oak is committed to providing the highest level of quality, personalization, and expertise to all of our clients. We build lasting trust with our clients by providing custom strategies that deliver measurable results. Reach out today for a free strategy session.